GOJEK: time to take shots
THE IDEA
In collaboration with Forsman and Bodenfors, Gojek launched a campaign for anyone going to get their COVID-19 shots. This was to revive demand after prolonged lock-downs in the city and to contribute to Singapore’s vaccination efforts. In the end, along with limited-edition, single-sleeve novelty t-shirts, the company also gave away over 1 million free rides to applicable vaccination centers islandwide.
GOJEK: WE GOT YOU
THE IDEA
Gojek is on its mission to prove itself as a reliable transport solutions provider – this means being able to have available rides for all, at any time of day, including the off-peak hours from 9AM–5PM. This 360° campaign has OOH, digital, and print ads identifying passengers when they’ll need a ride, and then reassuring them that whatever the ride’s for, Gojek’s got their back.
SOCIAL MEDIA
As a content strategist for Gojek’s social media pages, I identify the right trends and culturally-relevant topics to capitalize on for social media. I write, act in, and sometimes shoot absurd content pieces, pop culture parodies, or trendy reels – all while making sure the message of Gojek being a reliable transport option remains. See more on Gojek’s Instagram and TikTok below.
TIKTOK
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